23 July 2026 · 7 minute read
Onam Client Gift Note Wording Guide for Businesses
An Onam hamper for a client is a small courtesy. The note inside is what makes it feel personal, not sponsored.
Why the note is more important than the hamper
A good Onam hamper without a note feels like a delivery. A modest Onam hamper with a warm, well written note feels like a gift. Malayali clients, in particular, notice the tone of the card first and the contents second. A short line in the right voice sits with them longer than any product inside the box.
Respectful Malayali tone
The Malayali tone at Onam is warm, quiet, and family adjacent. Avoid marketing language. Avoid superlatives. Avoid the phrase happy festival. The traditional Onashamsakal, which simply means Onam greetings, is more respectful than any adapted English line. If the recipient is not Malayali, an Onam greetings from our team at is enough.
Short client note examples
For a long standing client: Onashamsakal from all of us at studio. Thank you for another year of trust. A small remembrance from our home to yours this Thiruvonam. For a new client: Onashamsakal. It has been a pleasure to work with you this year. We hope this small hamper reaches your family with warmth. For a formal business client: Wishing you and your family a peaceful Onam. With gratitude for your partnership this year.
What not to write
Do not write discount codes, campaign hashtags, product plugs, sales offers or long company descriptions in the Onam card. Do not use exclamation marks. Do not print the note in a decorative font that is hard to read. Do not include the invoice inside the parcel. An Onam gift with a discount code inside becomes an advertisement, not a gift.
Bilingual note options
For Malayali clients, a bilingual card in Malayalam and English carries more weight than an English only card. Start with the Malayalam line in Malayalam script if you can, then the English translation on the next line. Keep the two lines the same length so the card looks balanced. If you cannot print in Malayalam script, transliterate carefully as Onashamsakal, not Onam Ashamsakal or any casual spelling. The Onam gift hamper guide at journal onam gift hampers south indian families and the Onam sadhya host gift guide at journal onam sadhya host gift ideas have more on tone and language for Onam.
Team and vendor versions
For a team member, the note can be a little more personal. Thank you for holding the year together. Please give my Onashamsakal to your family too. For a vendor, keep the note short and respectful. Onashamsakal from our studio. Grateful for your work this year. The corporate Onam hamper guide at journal corporate onam hampers has more on scale and dispatch for larger batches.
Card placement, size and paper
The note card should be small, single sided, and placed on top of the folded contents where the recipient sees it first. Uncoated cotton paper in cream or ivory reads warmer than glossy card. A handwritten name at the top of the note, even if the body is printed, makes the card feel personal. If the batch is small, handwrite the whole note. If large, handwrite the name and sign the bottom.
QR codes and contact restraint
Skip QR codes on the Onam card. Skip large logos. If a contact detail is essential, place a small line at the back of the card in a lighter ink. The gift is the gesture. The QR code is the transaction. Keep them separate. The Onam office celebration guide at journal onam office celebration ideas has more on how to keep corporate Onam warm rather than promotional.
Frequently asked
Questions we hear about this.
What tone should an Onam client gift note use?
Warm, quiet and family adjacent. Avoid marketing language, superlatives and the phrase happy festival. Onashamsakal, meaning Onam greetings, is more respectful than any adapted English line.
What should never appear on an Onam gift card?
Discount codes, campaign hashtags, product plugs, sales offers, long company descriptions and exclamation marks. An invoice inside the parcel turns the gift into an advertisement.
Should Onam gift notes be bilingual for Malayali clients?
Yes when possible. A short line in Malayalam script followed by the English translation carries more weight than an English only card. If you cannot print in Malayalam, transliterate carefully as Onashamsakal.
Where should the Onam note be placed inside the hamper?
On top of the folded contents where the recipient sees it first. Use small uncoated cotton paper in cream or ivory, and handwrite at least the recipient's name and your signature.
Written by
Allies Atelier
A husband and wife studio in Bengaluru designing South Indian weddings and celebrations since 2019. Founded by Febin and Alisha, we work directly with weavers in Kanchipuram, Balaramapuram and Kuthampully, and write these notes from the atelier where every saree we sell is unfolded, checked and packed by hand. If you want to speak to us about a piece, we answer personally on WhatsApp.